Schwab Advisor ProDirect™ is a fee-based membership offering designed for advisory firms typically with $50 million to $300 million in client assets, whether newly independent or already established.

The organization, part of the US-listed financial services group Charles Schwab, said the expansion comes amid “strong momentum” across the independent advisory space.

Citing its RIA Benchmarking Study, the firm said that RIAs of all sizes saw substantial growth, with assets under management rising 16.6 per cent and revenue increasing 17.6 per cent year-over-year.

The firm’s 2025 Independent Advisor Outlook Study, meanwhile, found that advisors’ top priorities over the next three years include gaining new clients , increasing AuM per client , and driving more referrals .

“Advisors are navigating more complexity than ever, and we’re here to help clear the way,” Jon Beatty, head of Schwab Advisor Services, said.

The program involves four main elements: “launch” – helping firms streamline business and operations planning as they go independent; “learn” – working with Schwab teams who provide expertise and accountability to help members build digitally-advanced and efficient firms; “connect” – engaging with a community of peers and accessing curated resources from Schwab and third-party providers; and “grow” – implementing Schwab’s principles for advisory firm success.

The expanded program includes focused sessions supported by pre-work and guided discussions, Schwab Advisor Services said.

“From the start, we expected Schwab Advisor ProDirect™ would resonate with new entrants as well as established RIA clients – and that’s exactly what we’ve seen,” Shawnette Gauer, managing director of enterprise solutions at Schwab Advisor Services, said.

The program runs alongside Schwab Advisor Services’ onboarding and custody offerings, which remain unchanged.

The RIA Benchmarking Study is based on material gathered from January to March this year. It contains self-reported data from 1,288 firms that custody their assets with Schwab and represents more than $2.4 trillion in assets under management. Schwab said it did not independently verify or validate the self-reported information. Participant firms represent a range of sizes and business models. The study forms part of Schwab Business Consulting and Education, a practice management offering for RIAs.